About FOUND.

What does FOUND do?#

You send FOUND a video in one of three ways: share a public Instagram Reel from Instagram’s share menu, paste a Reel link, or upload a video or screenshot from your gallery. The app samples up to 12 still frames on your phone and uploads only those frames.

FOUND’s AI then detects every outfit in the video and each piece in it: outerwear, tops, bottoms, dresses, ethnic wear like kurtas, sarees and lehengas, shoes, bags, sunglasses, jewellery and hats. For each piece, it searches Indian online stores by image (Google Lens) and by text (Google Shopping), and ranks the products it finds.

How does FOUND label results?#

Every product carries an honest label: Likely match, Very similar or Similar. FOUND never claims a guaranteed exact match from a few video frames. Read what each label means.

Store details are shown only when the store lists them: price in ₹, stock, delivery time, returns and rating. With Shop the look, you pick one option per piece and see the total for the prices that are known. You can save looks and products for later.

Which stores appear in results?#

FOUND shows products from stores like Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M and Flipkart. FOUND is not affiliated with or endorsed by these stores. Some links may be affiliate links.

How does FOUND handle privacy?#

• You sign in with your mobile number and a one-time password (OTP), using Firebase. The in-app demo works without an account.
• FOUND never asks for your Instagram login.
• Only still frames are uploaded, never your full video, and frames are deleted within 24 hours.
• You can delete your account and data in the app (Home → profile → Delete account) or at found.clikit.store/account/delete.
• FOUND shows no ads.

Read the privacy policy and terms, or visit support.

Who makes FOUND?#

FOUND is made by Sitio Labs in India. For business enquiries, email sales@sitiolabs.in.