Send the Reel
Share it straight from Instagram, paste the link, or upload a video.
From Reel to real
You saw it.
We found it.
Spotted a great outfit in an Instagram Reel? Send it to FOUND. We pick out every piece and show you where to buy it, from stores you already shop at.
Free on Android. Not on iPhone yet.
WESTSIDE₹1,499In stock
Results include products from stores like Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M and Flipkart.
How it works
Three taps from
Reel to checkout.
We find every piece
Every look in the video, broken down: jacket, top, bottoms, shoes, bag and more.
Shop the look
Pick an option for each piece, see the total, and buy on the store's site.
Honest matches
We tell you how
close it really is.
Every product comes with a clear label, so you know whether it's the same piece or something similar. Price, stock and delivery come straight from the store.
Likely match
Very similar
Similar
Built for the way you shop
Everything in one tap.
Share from Instagram
Works with any public Reel, from any creator.
Searches by image
Finds products that look like the piece, not just ones with the same name.
Every piece
Several outfits per video, down to shoes, bags and jewellery.
Real store details
₹ prices, stock, delivery dates and returns, as the store lists them.
Save for later
Keep looks and products you love in one place.
Sign in with your number
A quick OTP. No passwords, no Instagram login.
Private by design
Your Reels stay yours.
- Frames, not videosFOUND reads a few still frames on your phone and uploads only those.
- Gone in 24 hoursUploaded frames are deleted within a day. We never ask for your Instagram account.
- Delete any timeRemove your account and all your data from the app in two taps.
About FOUND
What is FOUND?
FOUND is a free Android app by Sitio Labs that finds the clothes, shoes and accessories in an Instagram Reel and shows where to buy matching or similar products from Indian online stores.
More about FOUND- PriceFree. No ads.
- PlatformAndroid, on Google Play. iPhone not available yet.
- Works withPublic Instagram Reels, Reel links, gallery videos and screenshots
- FindsOuterwear, tops, bottoms, dresses, kurtas, sarees, lehengas, shoes, bags, sunglasses, jewellery, hats
- SearchesIndian online stores, by image and by text
- Sign-inMobile number + OTP. No Instagram login.
- Made bySitio Labs, India
How do I find clothes from an Instagram Reel?
Share the Reel to FOUND from Instagram’s share menu, or paste its link, and FOUND shows every outfit piece with products from Indian online stores.
You can also upload a video or a screenshot from your gallery. Without an app, check the caption, tags and comments, ask the creator, or search a screenshot with Google Lens. Our step-by-step guide covers every method.
Is FOUND free?
Yes. FOUND is free to download and use on Android, and it shows no ads.
Some links to stores may be affiliate links, which means a store may pay Sitio Labs a commission when you buy. You always pay and check out on the store’s own website.
Does FOUND work with private Reels?
No. FOUND works with public Instagram Reels only, because it cannot see content that is restricted to an account’s followers.
If a Reel is private, take a screenshot of the outfit (where the creator is happy for you to) and upload it from your gallery instead.
Which stores does FOUND search?
FOUND searches Indian online stores, with results from stores like Myntra, AJIO, Amazon.in, Meesho, Nykaa Fashion, Westside, Tata CLiQ, Zara, H&M and Flipkart.
Which stores appear depends on what each search finds. FOUND isn’t affiliated with or endorsed by these stores; it links you to their sites to buy.
Is FOUND available on iPhone?
Not yet. FOUND is available on Android through Google Play; an iPhone version is not available yet.
Get the Android app on Google Play.
What do “Likely match”, “Very similar” and “Similar” mean?
They show how close a product is to the piece in the Reel: “Likely match” is closest, “Very similar” matches key details, and “Similar” shares the overall look.
FOUND never claims a guaranteed exact match from a few video frames. Read how to tell if it’s the exact product.
Does FOUND need my Instagram login?
No. FOUND never asks for your Instagram username or password; you sign in with your mobile number and a one-time password (OTP).
You only share a public Reel’s link with FOUND, the same way you would share it with a friend.
What happens to my videos?
FOUND never uploads your full video. The app picks up to 12 still frames on your phone, uploads only those, and deletes them within 24 hours.
Read more in your privacy when using shopping apps and our privacy policy.
How do I delete my account?
In the app, go to Home, tap your profile, then tap Delete account. You can also request deletion at found.clikit.store/account/delete.
Deleting your account removes your account and data. See the account deletion page for details.
Can I try FOUND without an account?
Yes. You can try the demo in the app without signing up.
When you want an account, sign in with your mobile number and an OTP. There are no passwords to remember.
The FOUND Journal
Guides for sharp shoppers.
How to find clothes from an Instagram Reel: every method, step by step
Four ways to find an outfit you saw in an Instagram Reel: check the caption and tags, ask the creator, use Google Lens, or let FOUND find every piece.
Likely match, Very similar or Similar: how to know if it's the exact product
What FOUND's match labels mean, why no app can promise an exact match from a video, and a checklist to confirm a product before you buy it.
Shop the look on a budget: finding affordable alternatives to outfits you see online
How to recreate an outfit from a Reel for less: find what makes the look work, search by cut and fabric, compare stores, check returns and size charts.
Seen it?
Find it.
