Shop the look from any Reel

What does “shop the look” mean?#

“Shop the look” means buying a whole outfit, not just one piece of it. In a magazine it’s the box listing every item the model wears. In a Reel there’s usually no box at all, just a great outfit and a caption that doesn’t help.

FOUND builds that box for you. It’s an outfit finder on Android and in your browser, listed on Google Play as Found: Find outfits from reels, and Shop this look is the screen where a Reel becomes a list of products you can buy.

How does Shop this look work in FOUND?#

When you send a Reel to FOUND, it reads up to 12 still frames and finds each outfit and every piece in it. Every look in the results has a Shop this look button. Tap it, and you get:

• One option per piece. The jacket, the top, the trousers, the shoes, the bag: each with one product picked to start.
• The store and price, when listed. Each option shows which store sells it and the price in ₹ when the store lists one.
• A total. At the bottom, FOUND adds up the prices for the options you’ve selected, so you can see what the outfit costs before you open a single store.
• Other options. Each piece has more options to choose from. Swap one, and the total changes with it.

It’s the quickest way to answer the question that matters once you love a look: can I afford all of it, or just the jacket?

What do the labels mean when you shop the look?#

Every product carries an honest label, and it’s worth checking before you buy:

• Likely match: it could be the same piece.
• Very similar: close in cut, colour and pattern.
• Similar: the same type of piece with the same overall look.

Mixing labels is fine, and often smart. A Likely match jacket with Very similar trousers can recreate the look for much less than buying every exact piece. Read more on what each label means.

How do you shop the look on a budget?#

Start with the piece that makes the outfit. In most looks it’s one thing: the jacket, the saree, the shoes. Put your money there, and use Very similar or Similar options for the basics around it.

Then check the details the store lists: fabric, fit, delivery time and the returns policy. A cheaper piece with no returns isn’t always the better deal. Our guide to shopping the look on a budget in India goes through it step by step, and the fashion terms glossary helps when a product page says “drop shoulder” or “A-line”.

Where do you actually pay?#

On the store’s own website. When you tap a product in FOUND, you see its details, then View on the store opens that store’s page, where you choose your size, pay and check out. FOUND never takes payment. Price, stock, delivery and returns in FOUND are shown only when the store lists them, and the store’s site is the final word on all of them. Our guide to shopping Instagram Reels in India covers checking sizes and returns, and avoiding fake listings.

FOUND shows no ads. Some links to stores may be affiliate links, which means a store may pay Sitio Labs a commission when you buy.

Can you save a look for later?#

Yes. Save looks and products you like, and they’re kept in the Saved tab on your phone. Your past Reels are in History, so you can come back to a look before payday or when a festive sale starts. Planning for a festival? See our Diwali outfit ideas.

How do you get started?#

Install FOUND from Google Play, open a Reel you love in Instagram, tap Share and choose FOUND. You can try the demo first without an account. New to it? The reels to outfit page shows the full flow, and the home page has the FAQ.